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Strategic Communication

The Strategic Communication program prepares students to use advertising, public relations, social media, and organizational communication to build mutually beneficial relationships between an organization and its key stakeholders.

Why Study Strategic Communication?

93.5%

Employability rate of a recent communications graduate

datamexico.org

75.4%

Working in the private sector

imco.org.mx

 

53%

of the workforce is comprised of women

imco.org.mx

What Does A Graduate In Strategic Communication do?

Students graduating from this program will know and understand how to use advertising, public relations, social media, branding, crisis communication, media relations, research methods and evaluation tools to help organizations communicate and build relationships with their publics. They will be prepared to work for advertising and public relations agencies, companies big and small, governmental agencies, and nonprofit organizations such as universities, hospitals, museums, and NGOs.

In addition, at Arkansas State University Querétaro, we prepare students to be professionals with a solid foundation in oral, written, and visual communication. Furthermore, we equip students with the necessary tools and skills to build careers in Mexico and the United States.

Open your world to possibilities. Enroll now! Begin your journey in the exciting field of strategic communication and get ready to make your mark in the international market.

Live the University

Double Degree

VALID IN MEXICO AND THE UNITED STATES

Classes 100% In English

WITH A MULTICULTURAL TEAM OF TEACHERS

American University Model

THE FIRST AMERICAN UNIVERSITY IN MEXICO

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Our Student Testimonials Testimonials

Labor Field Where do strategic communication professionals work?

Communication professionals work in various types of organizations and companies

Aspire, Dream, Realize Some great communicators of the 21st century

Alejandro González Iñarritu

Mexican filmmaker, screenwriter, producer, broadcaster, and composer.

One of the most famous and renowned communication specialists, known for winning 2 Oscars for the films “Birdman” and “The Revenant”.

Carmen Aristegui

Prominent Mexican journalist who began her journalistic career at Imevisión.

Luis Arturo Villar

Youtuber

Iliana Sod

Journalist, presenter and producer.

Learning Outcomes

Upon completion of the Strategic Communication degree, the graduate of Arkansas State University campus Querétaro will be able to:

  1. Know and understand how to use advertising, public relations, social media, branding, crisis communication, media relations, research methods and evaluation tools to help organizations communicate and build relationships with their publics.
  2. Be prepared to work for advertising and public relations agencies, companies big and small, governmental agencies, and nonprofit organizations such as universities, hospitals, museums and NGOs.
  3. Understand concepts and apply theories in the use and presentation of messages, images, and information.
  4. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
  5. Communicate effectively using words and images for multiple platforms, ranging from interpersonal communication to digital media.

Degree Plan

General Education

  • First Year Experience – Making Connections
  • Composition I
  • Composition II
  • Oral Communication
  • Math Elective
  • Life Science Elective
  • Physical Science Elective
  • Mass Communication in Modern Society
  • Social Science Elective
  • U.S. History or U.S. Government Elective
  • Fine Arts
  • Humanities Elective



Strategic Communication Core

  • Interactive Advertising
  • Account planning and management
  • Internship
  • Strategic Communication Law and Ethics
  • Strategic Writing I
  • Strategic Writing II
  • Strategic Visual Communications
  • Social Media in Strategic Communications
  • Principles of Strategic Communication
  • Social Media Measurement
  • Strategic Communication Campaigns

Media and Communication Electives

  • Elective
  • Elective
  • Elective

Minor and General Electives

            7 Minor Courses

            General Electives

  • 7 Courses in General Electives or
  • a Completed Minor in Another Discipline

 

 

 

 

 

 

 

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