Strategic Communication

This is one of the best times to start a career in Strategic Communication. Nowadays, all companies and NGOs require a department specialized in digital communication.

Why Study Strategic Communication?


Employability rate of a recent communications graduate


Working in the private sector



De la mano de obra está compuesta por mujeres

What Doeas A Graduate In Strategic Communication do?

Today we live in a hyper-connected world, where we can receive messages 24 hours a day and in the palm of our hand. Communication specialists are responsible for understanding and analyzing the media environment to create creative content strategies that highlight the key message.

With a degree in strategic communication, your mission will be to create internal communication strategies, plan communication processes, manage media and develop media content. In short, as a communicator you can work anywhere; the important thing is to specialize in a wide range of job possibilities.

At Arkansas State University Queretaro Campus we prepare you to be a communication professional with the ability to specialize in any of the areas (new and traditional) of the communication world.

In addition, we will give you a solid business background so you can work in the Mexican and U.S. markets. Open your world to possibilities.

Enroll now! Start your path in the vast world of communication and get ready to make your mark in the international market.

Live the University

Double Degree


Classes 100% In English


American University Model



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Our Student Testimonials Testimonials

Labor Field Where do strategic communication professionals work?

Communication professionals work in various types of organizations and companies

Aspire, Dream, Realize Some great communicators of the 21st century

Alejandro González Iñarritu

Mexican filmmaker, screenwriter, producer, broadcaster, and composer.

One of the most famous and renowned communication specialists, known for winning 2 Oscars for the films “Birdman” and “The Revenant”.

Carmen Aristegui

Prominent Mexican journalist who began her journalistic career at Imevisión.

Luis Arturo Villar


Iliana Sod

Journalist, presenter and producer.

Learning Outcomes

Upon completion of the Strategic Communication degree, the graduate of Arkansas State University campus Querétaro will be able to:

  1. Know and understand how to use advertising, public relations, social media, branding, crisis communication, media relations, research methods and evaluation tools to help organizations communicate and build relationships with their publics.
  2. Be prepared to work for advertising and public relations agencies, companies big and small, governmental agencies, and nonprofit organizations such as universities, hospitals, museums and NGOs.
  3. Understand concepts and apply theories in the use and presentation of messages, images, and information.
  4. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
  5. Communicate effectively using words and images for multiple platforms, ranging from interpersonal communication to digital media.

Degree Plan

General Education

  • First Year Experience – Making Connections
  • Composition I
  • Composition II
  • Oral Communication
  • Math Elective
  • Life Science Elective
  • Physical Science Elective
  • Mass Communication in Modern Society
  • Social Science Elective
  • U.S. History or U.S. Government Elective
  • Fine Arts
  • Humanities Elective

Strategic Communication Core

  • Interactive Advertising
  • Account planning and management
  • Internship
  • Strategic Communication Law and Ethics
  • Strategic Writing I
  • Strategic Writing II
  • Strategic Visual Communications
  • Social Media in Strategic Communications
  • Principles of Strategic Communication
  • Social Media Measurement
  • Strategic Communication Campaigns

Media and Communication Electives

  • Elective
  • Elective
  • Elective

Minor and General Electives

            7 Minor Courses

            General Electives

  • 7 Courses in General Electives or
  • a Completed Minor in Another Discipline








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